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Microsoft's marketing message is as clear as mud.

What is Microsoft? What position does it occupy in the consumer's mind? When you think of Microsoft, what's the first image that pops into your head?

In my mind (as a software developer) Microsoft is a company that provides the Windows OS, and software development tools and APIs for it.

My mental image of Microsoft does not include:

In-depth reporting on Microsoft (NOT)

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This is too funny!

The Seattle Times: Earnings: PC demand helps Microsoft beat forecast

...Xbox 360 shortages frustrated gamers during the holiday season, but they apparently had little effect on Microsoft's bottom line.

Well, let's see, it's been widely reported that each Xbox sold incurs a net loss of about $100 for Microsoft.

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