AdSense

It appears that the ad blocking wars are heating up.

There are massive fortunes at stake, and you are fooling yourself if you think that advertisers and ad network owners will just sit back and let it happen without making any effort to defend their markets and income.

Blocking Firefox is a Bad Idea

A friend of mine forwarded me a link to WhyFireFoxIsBlocked.com (no, I won't link to them, because I won't feed this particular bit of link bait.) He asked: what are these people smoking?

My initial response probably makes him wonder what I've been smoking!

AdBlock Plus Is Not The Problem

In a nutshell, at least one webmaster has (and perhaps others have) decided to try to block site visitors who are using Firefox, because of the existence of a popular extension called AdBlock Plus, which has the ability to allow one to visit web sites and never see any ads.

I've been reading up on the issue, and it seems that Firefox-blocking webmasters' position is may be summarized as:

• Firefox users with AdBlock installed are engaging in "theft" (their words, not mine) because they are visiting sites that depend on commercial advertising revenues to support the site, and
• AdBlock developers have taken steps to circumvent webmaster attempts to detect and defeat AdBlock use by site visitors.

(There are other, non-essential and even more inflammatory arguments made about some Firefox users and promoters, but I won't bother with them here because they have nothing to do with the matter at hand.)

I see frequent posts on webmasterworld.com: 'My AdSense revenue/EPC/eCPM is/are down, what's going on?' - the conversation often degrades into a slam session asserting that it's all a conspiracy or the phases of the moon may be factor - so, I've been thinking of some of the things that a webmaster can control, and those that can't be controlled.

Here are things I have discovered over the years: It is important to focus on the things that you can control, and not worry too much about the things you can't control directly. I find it more productive to focus on the things that I can change, rather than dwell on something totally out of my reach, such as Google's motives or need to increase this quarter's profits.

A strange thought just popped into my head: What if Google's content network pricing algorithms (smart pricing, etc.) are at least partially driven by the need to ensure adequate inventory ('supply') of ads to run on publisher sites on any given day?

In other words, in order to prevent showing blank ads or PSAs on lots of sites, they need to drop the actual per-click payout rates across the network in order to ensure that advertiser daily budgets are not exceeded too quickly... in order to have the ads shown across the network throughout the day.

I've added a couple of handy webmaster tools to the site, but they've been hidden for a while - so it's time to let you all know about them:

URL/Site visibility links tool - quick links to SEO tools. I've added this page because I find myself checking these statistics from time to time, and wanted a convenient place to stash my collection of links. Since I went through the trouble, I figured someone else might find it useful.